Lupine Publishers
ZoomInfo is
a subscription-based software as a service (SaaS) company based in Waltham,
Massachusetts that sells access to its database of information about business
people and companies to sales, marketing and recruiting professionals. The
company was originally established in 2000 as Eliyon Technologies by founder
Yonatan Stern. After its acquisition by DiscoverOrg, its current CEO is Henry
Schuck.[4]
Overview
Zoom
Information Inc. (ZoomInfo) was founded by Yonatan Stern in 2000 as Eliyon
Technologies.[5] In 2017, ZoomInfo was acquired by Great Hill Partners, a
Boston-based private equity firm, for $240 million.[6] In September 2018,
ZoomInfo has acquired Datanyze. [7] In 2019, it was acquired by DiscoverOrg,
for an undisclosed amount.
Business
model
Zoominfo is
a database marketing company. In Zoominfo's original business model, it sold
access to its database of information about business people; its initial
customers were human resources professionals, and people interested in
targeting ads to business people and tracking their responses.[8] In 2005 it
said had information on about 25 million people and 1.5 million companies;[9]
by 2007 it said it had information on about 40 million people.[8]
Zoominfo
acquired and maintains its database by copying data from the internet using a
proprietary web crawler called NextGenSearchBot,[10] analyzing the copied data
to extract information, and storing the information in a database.[11]
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