This research examined the preponderance of culture noise as barrier in
the channel of communication between health care
providers and patients. The primary objective of the study was to assess
how cultural health beliefs influenced the effectiveness
of communication between health care providers and patients at the Ogume
Primary Health Care Centre in Ndokwa West Local
Government Area of Delta State. A total of 134 respondents were
purposively selected and studied in this work. The triangulation
approach was adopted, using a combination of both survey and in depth
interview methods. While the survey method used the
instrument of questionnaire for data collection, the in depth interview
used the interview guide. The theory of Reasoned Action
provided the framework for the study. The results of the study showed
that the contrariness in the cultural health beliefs of health
care providers and patients negatively influenced the communication
between both parties. Hence, majority of the respondents
exhibited healthcare-default-behaviours such as non-adherence to
doctor’s prescriptions, self-medication and outright resort to
traditional medicine therapy. Therefore, the paper recommends, among
others, adequate education of health care providers to
make them knowledgeable about these cultural health beliefs in rural
settings and their significance in achieving effective provider-
Patient communication as a precursor to securing patients’ confidence,
dependence and adherence to medical instructions.
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