Tuesday 18 September 2018

Consumer’s Preference and Willingess to Pay for Organic Foods in Osogbo Southwest, Nigeria: (CIACR) - Lupine Publishers



Despite millions of smallholder vegetable farmers along the market chain of subsistence agriculture in most developing countries, consumption of organic vegetables in Nigeria has been reported to be significantly low. Consumers’ preference for organic vegetable with emphasis on wareness, perception and willingness to pay was studied. One hundred consumers were randomly selected. A questionnaire was used to obtain information on socioeconomic characteristics and other relevant variables. Data were analyzed with descriptive statistics and Spearman ranking. The result showed that there was high awareness of organic vegetable in the metropolis and Consumers were mostly informed through television (27.8%), radio (23.2%) and internet (29.3%).

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