Consumer’s Preference and Willingess to Pay for Organic Foods in Osogbo Southwest, Nigeria by FJ Aremu* in Current Investigations in Agriculture and Current Research in Lupine Publishers
Despite millions of smallholder vegetable farmers along the market chain
of subsistence agriculture in most developing
countries, consumption of organic vegetables in Nigeria has been
reported to be significantly low. Consumers’ preference for organic
vegetable with emphasis on wareness, perception and willingness to pay
was studied. One hundred consumers were randomly
selected. A questionnaire was used to obtain information on
socioeconomic characteristics and other relevant variables. Data were
analyzed with descriptive statistics and Spearman ranking. The result
showed that there was high awareness of organic vegetable in
the metropolis and Consumers were mostly informed through television
(27.8%), radio (23.2%) and internet (29.3%).
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